The self-paced course designed to help you setup & use Quickbooks Online to manage the money in your boutique.

Looking for more?

The Importance of the Balance Sheet

August 16, 2025

Bookkeeping Basics

Bookkeeping Basics

New boutiques

Tools & Tech

how-tos

Taxes

explore the blog

search the post index

MORE ABOUT ME

I'm here to help retail boutique owners like you feel more confident in the money-side of your business. Retail bookkeeping is more complex than most small businesses, but these blog posts & podcast episodes are designed to give you bite-sized bits of information you can learn & implement right away.

I'm Megan!

ALL POSTS

This post may contain affiliate links, which means I may earn a small commission if you make a purchase through them — at no extra cost to you. I only share products and tools I truly love and recommend!

Every business owner generally knows what the income statement is, but not all business owners understand the importance of the balance sheet. If that sounds like you, then keep reading!

Today, we’re going to take a look at what your balance sheet will tell you about your business & why it matters, so grab your favorite beverage, and cozy up!

What’s on the Balance Sheet?

Where your income statement shows the day-to-day sales & activity in your business, your balance sheet will show you the bigger picture of whether your boutique is financially strong and stable. As a boutique owner, your balance sheet is going to help you see if you’re building wealth in your business, or just running on borrowed money.

Think of your balance sheet like a snapshot of the financial health of your business. Just like a photo, it’s showing information as of a single point in time, and it’s grouped into 3 primary sections:

  1. What you own (assets)
  2. What you owe (liabilities)
  3. Your personal stake in the business (equity)

(If you need a more thorough review of these terms, check out the post “Understanding the Chart of Accounts for Retail Businesses”)

Just like the name suggests, a balance sheet will “balance”, meaning that your total assets will equal your total liabilities + the total equity.

Another way to read it is to say your total assets minus your total liabilities equals your equity. That means that if you decided to close up shop and take all your assets, pay off all your liabilities (debts), the equity in your business is what you’d be left with.

A “strong” balance sheet will have more assets than liabilities, meaning if you WANTED to, you could cash out your assets to pay off your debts, and still have money left over. Having a strong balance sheet also means that you have the assets (cash) on hand that will help your business survive the slower seasons of business.

Not All Transactions Affect Your Income Statement

Like I said before, everyone is familiar with the purpose of the income statement. But, did you know that not all the transactions in your business affect the income statement? Here are a few examples of transactions that only affect your balance sheet:

Transferring money from your business checking to your personal checking

This is removing money from the business (decreasing the asset) , while also decreasing your equity, or your investment, in the business.

Making your sales tax payment to the state

This is using your cash assets to pay down your liability to the state.

Making a payment towards a credit card

Again, using an asset to pay for a liability.

Buying inventory

This decreases the cash in your business, but increases the inventory asset.

If a balance sheet has assets or liabilities with a negative balance, that is a big indicator that things are being recorded incorrectly. Every number on the balance sheet should be able to be verified against some type of document – a bank statement, credit card statement, point of sale report, loan document, etc…

Why Does it Matter?

Your balance sheet is a critical document when you’re in need of financing, like applying for a business loan. Lenders want to see the big picture of your financial health, not just your profits. They want to see that you have a healthy foundation, and that you don’t already owe more than you can handle. They want to make sure their investment in your business is well protected.

Certain business types (S Corps and Partnerships) even need to include a balance sheet with their annual income tax return. Often times, tax preparers will just make the necessary adjusting entries in Quickbooks to “correct” balances so they match the statements & reports they should, but this doesn’t necessarily catch any bookkeeping mistakes that CAUSED those errors throughout the year.

But even just for yourself, you want to keep tabs on the balance sheet for your own business to make sure you’re growing as a business. If you use a bookkeeping software like Quickbooks Online, it is easy to run a Balance Sheet report as of any day you choose. You can easily run it as of 12/31 for each year you’ve been in business and see how your business has (hopefully) grown and strengthened over time.


I hope this post has encouraged you to start keeping tabs on your balance sheet, and start reviewing it on a regular basis.

If you want to take a closer look at a boutique-specific balance sheet, I want to invite you to watch my free masterclass, “Make Your Money Make Sense”. In that training I’ll walk you through all THREE primary financial reports so you can see how they work together to show the whole financial story of your boutique.

If you’re ready to learn how to create & manage your own balance sheet in Quickbooks, you can enroll in Bookkeeping Made Simple for Boutiques today and be walked through the entire process in our step by step videos.

Share this post:

Leave a Reply

Your email address will not be published. Required fields are marked *

Bookkeeping Basics

New boutiques

Tools & Tech

how-tos

Taxes

explore the blog

search the post index

MORE ABOUT ME

I'm here to help retail boutique owners like you feel more confident in the money-side of your business. Retail bookkeeping is more complex than most small businesses, but these blog posts & podcast episodes are designed to give you bite-sized bits of information you can learn & implement right away.

I'm Megan!

ALL POSTS

With over 10 years of accounting experience, I've seen firsthand how retail boutique bookkeeping is more complex than other industries - you’ve got inventory, sales tax, and multiple payment processors. I've built my own bookkeeping systems I've used with my retail clients over the past 4 years, and I've broken it down and documented it all to help other small retailers implement it themselves.

Hey, I'm Megan!

Your bookkeeping bestie

Get the template

The chart of accounts is your foundation for easy-to-understand financial reports. Grab this template that you can customize for YOUR specific boutique and import directly into your Quickbooks Online.

Boutique Specific
Chart of Accounts Template

free download

Enter your email to get the template!

COPYRIGHT © 2021 - 2025 · finding freedom financial services  | WEBSITE BY elizabeth McCravy customized by Hoffman Creative Co.  Photography by Soul Tree Photography & Johnson316 Photography | TERMS & CONDITIONS